This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams

By: Laura McQuarrie - Oct 10, 2016
References: chi.havas & adweek
As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast self-exams is being supported by a window display that is filled with large balloons that have been decorated in a way that resembles breasts. The arresting windows of the bounce house invites people to: "Play with ours. Check yours."

Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.

While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.