As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast self-exams is being supported by a window display that is filled with large balloons that have been decorated in a way that resembles breasts. The arresting windows of the bounce house invites people to: "Play with ours. Check yours."
Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.
While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.
Health-Focused Bounce Houses
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Fruity Breast Cancer Campaigns
Ruined Surprise Ads
Cancer-Fighting Restaurant Campaigns
Breast Cancer-Fighting Soaps