Leroy Merlin DIY Campaign

Would you prefer walking in on the electrician or plumber getting it on with your wife, or would you rather do it yourself?

That is the plot of this shockingly funny ad campaign for Leroy Merlin, one of Europe’s top do-it-yourself (DIY) and home improvement retail brands. The company also operates in Latin America and China.

I love the ads. The idea is light, witty with a fun execution and an immediate connection to the “You’d Better Do It Yourself” ad copy.

The humorous ad campaign was created by Leo Burnett, Sao Paulo.