This Cheap Monday Campaign Revives Nostalgic and Effortless Menswear

By: Jana Pijak - Jun 3, 2015
References: cheapmonday & fuckingyoung.es
Jake Lucas and Anna Nevala don carefree, grunge fashions in the Pre-Spring 2016 Cheap Monday campaign. The models are captured by photographer Boe Marion while reviving the nostalgic styles of the early 90s. Borrowing from the styles of grunge rockers like Nirvana, this Cheap Monday campaign highlights distressed denim pieces that are showcased alongside graphic tees and comfy, cotton sweaters.

In addition to its 90s grunge inspiration, this advertorial is also a nod to the fashion industry's current, Normcore obsession. Its pieces are understated and almost thrifty in their look and are layered atop one another as if to appear carefree and unplanned.

Overall, this youthful campaign sets a relaxed tone for Spring and revives the forgotten styles of past decades for today's generation.