'Chayhana' by Alena Nikiforova Takes a Modern Spin on Boho Style
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Implications - In the last few years, North American style has been heavily influenced by the hipster subculture. One of the best ways a company can co-opt this movement is by creating products that are influenced by the hipster subculture, but do not entirely mimic the styling. This gives the brand a better chance of outliving the hipster fad.