The ChatRoulette Piano Guy Teams with T-Mobile for a Funny Campaign

By: Armida Ascano - Published: Nov 29, 2010 • References: youtube & adverblog
If you're unfamiliar with the ChatRoulette piano guy, I suggest checking him out. His real name is Merton, and he is causing quite the commotion in the blogosphere and business world alike.

The ChatRoulette piano guy has made a name for himself by making improv songs on the piano for whomever is lucky enough to be paired with him on ChatRoulette. T-Mobile has recognized Merton's viral power and recruited him for a campaign where he does what he does best at the airport. Stats for Freestyle Phenom Partnerships Trending: Older & Chilly
Research: 622 clicks in 286 w
Interest: > 3 minutes
Concept: Chatroulette Piano Guy
Related: 53 examples / 41 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: digital nudity detectors, video chat roulette, and chatroulette pranks.