'Chasin' the Sun' shows that a bad situation can be made into a fashionable one with some help. Photographer Evie Parazite captures a car breakdown with a focus on hip fashion looks.
Evie Parazite is known to tell stories through her editorials as she plays with natural lighting and the country landscape. A hip teen model sports his shades and sneakers as he passes the time smoking and lounging on the hood of his car. The model makes the best of his situation and in turn creates stellar images that embrace an urban vibe.
'Chasin' the Sun' somehow makes a car breaking down look like the coolest thing that has ever happened because of the model's confidence and strategic photographic angles. We can only hope that if we are ever in a similar situation we will embrace it as the model has done.
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Concept: Chasin' The Sun
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Segment: Males, 18-35
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