'Grown-Up' Viral Video Stars
Jimmy Kimmel and Adrian Brody's 'Charlie Bit My Finger: The Movie'
Adrian Brody plays the online infamous Charlie in the actors' rendition of the viral video. Now, Charlie is all grown up, and easily tempted by the fingers of his co-workers. The Jimmy Kimmel and Adrian Brody 'Charlie Bit My Finger: The Movie' spoof is a good laugh!
Implications - Consumers enjoy pop culture parodies as they take an already familiar concept and reinvigorate it with new interpretations. Corporations may use a similar approach in getting consumers to purchase their wares; they may release products with new capabilities using a product design that consumers already love.