Adrian Brody plays the online infamous Charlie in the actors' rendition of the viral video. Now, Charlie is all grown up, and easily tempted by the fingers of his co-workers. The Jimmy Kimmel and Adrian Brody 'Charlie Bit My Finger: The Movie' spoof is a good laugh!
Implications - Consumers enjoy pop culture parodies as they take an already familiar concept and reinvigorate it with new interpretations. Corporations may use a similar approach in getting consumers to purchase their wares; they may release products with new capabilities using a product design that consumers already love.