Charles Le Brigand's 'Summer in the City' Captures 100 Gorgeous Days
Emily Evans — August 27, 2011 — Life-Stages
References: flickr & mymodernmet
As summer begins to wrap up for many people, it's a sentimental time for looking back on what this season has brought us, and that's exactly what photographer Charles le Brigand did within his 'Summer in the City' project. Throughout the past 100 days, Charles le Brigand captured various images of summer life in the cities of Brooklyn and the Bronx.
The frame-worthy images within Charles le Brigand's Summer in the City project seem to focus on carefree children cooling off in the water on steamy summer days. This shoot undoubtedly has an authentic feel as it shows off how typical children enjoy frolicking in fire hydrant's streams on some of the summer's hottest days. Each of these shots by Charles le Brigand captures the fun-loving nature of summer.
Implications - Embracing the previous season is something that many artists and companies alike forget to do. As opposed to the abundance of fashion designers and companies who are already jumping forward to the autumn and winter season, companies should consider that consumers aren't quite ready to forgo their summer loving just yet.
The frame-worthy images within Charles le Brigand's Summer in the City project seem to focus on carefree children cooling off in the water on steamy summer days. This shoot undoubtedly has an authentic feel as it shows off how typical children enjoy frolicking in fire hydrant's streams on some of the summer's hottest days. Each of these shots by Charles le Brigand captures the fun-loving nature of summer.
Implications - Embracing the previous season is something that many artists and companies alike forget to do. As opposed to the abundance of fashion designers and companies who are already jumping forward to the autumn and winter season, companies should consider that consumers aren't quite ready to forgo their summer loving just yet.
Trend Themes
1. Summer Photography - Capitalizing on summer photography for sentimental purposes is a trend that businesses can incorporate into brand content for a more humanized approach to marketing.
2. Childhood Nostalgia - Building a sense of childhood nostalgia through imagery and content is a trend that companies can use to forge a deeper emotional connection with consumers.
3. Seasonal Reflection - Encouraging consumers to reflect on the passing of seasons is a trend that businesses can tap into by providing opportunities for consumers to share and celebrate seasonal memories.
Industry Implications
1. Photography - The photography industry can develop new programs, workshops, and services that focus on capturing and preserving seasonal memories for consumers.
2. Fashion - The fashion industry can highlight summer-inspired clothing lines and accessories, encouraging consumers to hold onto the summer mindset a little longer.
3. Tourism - The tourism industry can create summer-themed vacation packages or experiences that allow travelers to relive childhood summers or create new memorable moments.
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