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Salvation Army's Charity Donation Campaign Thinks Winter in Summer

By: Laura McQuarrie - Published: • References: salvationarmy & creativeguerrillamarketing
For this charity donation campaign, the Salvation Army decided to start thinking ahead for the upcoming winter. Instead of struggling to collect blankets when the weather gets colder, this campaign took place months in advance of the cold season.

The Cover Drive was set up at a cricket match and simply asked people to leave behind the blankets that they were sitting on as a donation to the Salvation Army. Since this saves people the trouble of having to lug their blankets back home, as well as go out of their way to donate, this is a win-win proposition. As a result, the Cover Drive was successful in obtaining 10% of the total blankets they'd need within about a four hour time frame. Stats for Off-Season Donation Campaigns Trending: This Quarter & Buzzing
Traction: 832 clicks in 18 w
Interest: > 3 minutes
Concept: "charity Donation Campaign"
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
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