For the Chanel J12 Noir Intense, 724 blocks of ceramic were fashioned into faceted baguettes with the same methods used to cut and shape diamonds. The masterpiece is limited to a series of only five pieces.
Implications - The denouement of the credit crunch has translated to consumers who are not weary about financial security. With money flowing through the markets, consumers are looking to differentiate themselves from each other with new, bold aesthetic choices. Companies should seek opportunities out to create products with this mind set in mind.