Superstar

Chanel N5 'Train de Nuit' Ad Stars Audrey Tautou, Travis Davenport

By: Bianca Bartz - Published:   Updated: Jul 5 2011 • References: fubiz.net & notcot.org
The new Chanel N5 commercial featuring Audrey Tautou and Travis Davenport has finally been unveiled, after much anticipation.

In keeping with all the Chanel advertisements we've seen, the Chanel N5 perfume commercial doesn't disappoint -- the Da Vinci Code starlet is the epitome of stunning elegance in the Chanel No. 5 commercial, titled “Train de Nuit”.

See the elusive Chanel N5 video here, and the making-of video above.

Implications - Consumers are often drawn to the products that provide a specific experience or set of emotions. Story advertising is one of the most effective examples as it enables consumer to actively engage with the product and use their own imagination for influence. Consumers will be attracted to such concepts as they provide a sense of familiarity and consumer interaction.

Stats for Romantic Trainvertising Trending: Older & Warm
Traction: 4,836 clicks in 280 w
Interest: > 3 minutes
Concept: Romantic Trainvertising
Related: 75 examples / 58 photos
Segment: Females, 18-55
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