The Spring/Summer 2014 Chanel fashion show invitation is just as creative as the 'Art' collection, giving prospective catwalk attendees a slight taste of what they could expect on the runway. The Chanel invitation is set up like a book, filled with images of outfits from the collection as well as a USB key that unveiled more about the collection.
The backs of each fashion show card were printed to look like the backside of a canvas, but in place of where you might find an artist's name, the cards gave details about where and when the fashion event would take place. The inventive invitation truly sets the tone for the artful Spring and Summer fashion collection.
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