The newest Chanel fashion film is titled the Chanel Fashion Machine, and is quite possibly the source of magic behind the brand. This enchanting machine turns ordinary outfits into fabulous Chanel ensembles, all mastered by an eccentric scientist, or creative genius, Karl Lagerfeld.

It's like something straight out of a sci-fi flick, complete with spooky laboratory scientists, billowy smoke and one elaborate piece of machinery with the Chanel logo branded along the sides. The mood is eerie and suspenseful, while Lindsey Wixson and Soo Joo Park descend into an ominous apparatus in plane lab coats.

The machine is the key to fabulous, aiming to sport the brand's Spring 2014 French Fashion Collection. When the models emerge from the machine, they're newly dressed in Chanel pearls and gloves; a clever way to advertise the brand's newest developments.