The CHANEL Couture Video Shows You Why That Dress Costs Over $100,000

By: Erin Fox - Feb 15, 2015
References: chanel
The CHANEL Couture Video was released to correspond with the fashion house’s Couture Fall/ Winter 2015 runway show. The video short depicts the detailing behind each look. CHANEL couture is famous for its attention to detail and craftsmanship.

In the short film, supermodels Kendall Jenner and Lindsey Wixson wear the collection around Coco Chanel's apartment. The scene then cuts to dressmaker's hand beading hemlines, creating plastic flowers and embroidering bouquets of organza.

Couture Week showcases the most expensive garments of the brand's label. CHANEL couture garments cost upwards of $100,000 — the price of a luxury car. The intricate detailing at CHANEL reminds consumers the importance of luxury brands and their influence over 'fast fashion' factories like Zara and H&M.