The Champion clothing collaboration with the multifaceted fashion brand BEAMS has resulted in a number of different editorial efforts to portray the athletic looks from the line.
Recently, UK brand The Daily Street showed the Champion clothing in a monochrome photo series that made use of industrial props. Italian photographer Lorenzo Sampaolesi angles the clothing differently, using a model dressed with a stark semblance to Harley Quinn of 'Suicide Squad.' In doing so, Lorenzo Sampaolesi immediately draws attention to the simplistic clothing, using a series of colorful lighting and the eerie character to show off the apparel.
As the sportswear is more widely marketed to a male demographic, using only a female model for the shoot gives the clothing more diversity in the eyes of consumers and is likely to lead to more women purchasing the Champion and BEAMS line.
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