Veuve Clicquot's Champagne Packaging is Styled as an 'Ice Jacket'

By: Laura McQuarrie - Nov 24, 2016
References: lcbo & packagingdigest
Veuve Clicquot has introduced many innovative champagne packaging solutions over the years and for this year's holiday season, it continues this tradition. Veuve Clicquot's newest champagne bottle packaging system, the 'Ice Jacket' is especially fitting for the arrival of the colder months.

As ever, the outer champagne packaging is rendered in the brand's iconic orange color and features luxurious details such as a zipper and a convenient carrying handle.

Beyond beying aesthetically pleasing to look at, the Ice Jacket actually serves a purpose beyond branding. The Ice Jacket is made with a padded fabric that boasts the ability to keep the champagne beverage chilled for up to two hours, which makes it a handy replacement for the usual ice bucket.