Chalkbot Prints Your Texts on Route of Tour de France

By: Rachel Bowman - Published: Jul 10, 2009   Updated: Jun 20 2011 • References: youtube &
Nike has teamed with Tour de France to display messages of hope, perseverance and love with the Chalkbot.

The Chalkbot is programmed with personalized messages that are then sprayed on the route of Tour de France. People can text their messages of inspiration for the riders to see as they whiz past. Check out the cool Chalkbot that will be spraying the love at Tour de France.

Implications - One of the best ways a company can generate lasting brand awareness and interest is through advertising that features a strong element of consumer interaction. By allowing consumers to share their thoughts and featuring them in the marketing, the company shows a willingness to listen and include the public's opinion and feelings in products created for them. Stats for Inspirational Graffiti Robots Trending: Older & Average
Research: 3,131 clicks in 358 w
Interest: > 3 minutes
Concept: Inspirational Graffiti Robots
Related: 47 examples / 36 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: tour de france marketing, google street view of tour de france, and diy cyclist trails.