But wait, there's more. The Chair Socks come in a variety of widely used patterns and colors, from argyle to stripes, to that awkward diamond pattern I never really understood. If nothing else, they are sure to be great conversation starters.
Implications - One of the best ways for a brand that makes common use, household products to differentiate itself is by adding a gimmick or some novelty factor to their product. By making the product practical and comedic, the brand stands a good chance of attracting interest from consumers seeking to spice up their conventional household goods.