Central Park Sydney came up with an interesting way to relate to young shoppers this season. Instead of enticing shoppers with a traditional Santa Claus, this year it has a series of ads featuring hipster Santa.
The ads feature the hip, irreverent Santa with sayings like "Chill with me at Central. Or Don't. Whatever" and "Leave me out a coconut water and a gluten-free macaron." This text is overlayed atop street style-like captures of the youthful Saint Nick.
Shoppers will be able to visit the mall and snap selfies with Hipster Santa and see his list of Santa-approved gifts that he has deemed "totes amaze." Central will also have branded gift wrap that is of course, cool and recyclable.
Stats for Hipsterized Holiday Icon Ads
Trending: Older & Average
Research: 6,398 clicks in 126 w
Interest: 2.1 minutes
Concept: "Central Park Sydney"
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: cozy holiday jumpers, artistic reinterpreted holiday art, and sci-fi holiday sculptures.
Hipsterized Holiday Icon Ads
More Stats +/-
Artistic Reinterpreted Holiday Art
Cozy Holiday Jumpers
Sci-Fi Holiday Sculptures
Festive Cartoon Turtle Jumpers
Hip Hybrid Holiday Hats