This Year the Central Park Sydney Mall Has a Youthful Hipster Santa

By: Laura McQuarrie - Published: Dec 21, 2013 • References: centralparksydney & designtaxi
Central Park Sydney came up with an interesting way to relate to young shoppers this season. Instead of enticing shoppers with a traditional Santa Claus, this year it has a series of ads featuring hipster Santa.

The ads feature the hip, irreverent Santa with sayings like "Chill with me at Central. Or Don't. Whatever" and "Leave me out a coconut water and a gluten-free macaron." This text is overlayed atop street style-like captures of the youthful Saint Nick.

Shoppers will be able to visit the mall and snap selfies with Hipster Santa and see his list of Santa-approved gifts that he has deemed "totes amaze." Central will also have branded gift wrap that is of course, cool and recyclable. Stats for Hipsterized Holiday Icon Ads Trending: Older & Average
Research: 6,398 clicks in 126 w
Interest: 2.1 minutes
Concept: "Central Park Sydney"
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
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