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Jeremy Gutsche
Cellphone Billboards
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You need more ads in your life, and your cellphone is a blank canvas just begging for marketing dollars. In fact, one marketing professor, Fareena Sultan, notes, “We’re calling the phone ‘the brand in your hand’—you’re never more than a foot away from it, 24 hours a day.” Don’t worry, there might be cheaper service in it for you.
Fueled by faster wireless networks, more capable phones, and increasingly popular data services, the cellphone ad space is poised to grow, according to industry watchers, and a cluster of Boston start-ups have positioned themselves as the middlemen who bring brands to the screen.
Boston-based Enpocket Inc. partnered with Sprint Nextel Corp. to place banner ads on the carrier's mobile browser homepage last year. Third Screen Media Inc. , also in Boston, builds cellphone-sized banner ads for major brands such as Burger King Holdings Inc. , Bank of America Corp. , and Toyota Motor Corp.
(boston)
Read More: boston Via: coolbusinessideas
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