Cell Phone Carriers Testing Video Ads on Phones Edit

Verizon and Nextel both plan to test out services that would display video ads on subscribers’ phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription fees. A number of big name companies including Nike, ESPN, Hilton and Pepsi have campaigns lined up for the so-called third screens. (Phone Scoop)