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Bare Faced Campaigns

Daria Werbowy Stars in the Celine Resort Ad Campaign

— November 7, 2014 — Fashion
Daria Werbowy is barely recognizable in the Céline Resort 2015 ad campaign. The 30-year-old Ukrainian-Canadian model looks particularly austere with a bare face and slicked back hair, courtesy of makeup artist Miranda Joyce and hair stylist Tina Outen, respectively.

Photographer Tyrone Lebon shot Webowy super close-up, her gaze boring into the camera with a cool intensity. Her usual girlish charm and tongue-in-cheek posing style has been replaced with a solemn, straight-laced look: think Mormon-chic.

The campaign offers a bare-bones look at the resort offerings: sleek silhouettes, expert tailoring and luxurious materials. Stripping the advertisement of all the usual marketing trappings puts it in a league of its own, and it will most definitely stand out.
Trend Themes
1. Minimalist Ad Campaigns - Disruptive innovation opportunity: Emphasize simplicity and minimalism in advertising to create a unique and memorable brand image.
2. Natural Beauty - Disruptive innovation opportunity: Promote natural beauty and embrace imperfections to challenge traditional beauty standards.
3. Unconventional Models - Disruptive innovation opportunity: Feature non-traditional models to challenge conventional ideas of beauty and diversity.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Reimagine fashion advertising by focusing on simplicity and unconventional models.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce natural beauty campaigns that celebrate imperfections and challenge traditional beauty norms.
3. Modeling and Photography - Disruptive innovation opportunity: Explore unconventional and minimalist approaches to modeling and photography to create striking and memorable ad campaigns.
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