Lindsay Lohan Dons Jeans and Streetwear for Fornarina
lourdes sanchez bayas — January 10, 2009 — Marketing
It seems to me like Linday Lohan and Brangelina are singlehandedly keeping gossip and celebrity magazines in business.
Lohan, for her part, landed the contract to be the face of the Italian brand Fornarina back in May, and the promo pictures have finally been released.
Flirtatiously posing against the backdrop of the exclusive Stahl House in Los Angeles, Lindsay Lohan is captured wearing regular jeans and tops that are underwhelming compared to the sensuous and over-the-top clothes we have become accustomed to seeing the young and beautiful actress wear on magazine covers and spreads.
After doing some research to see what kind of reaction other online magazines had about Lindsay’ new look, it is safe to say that the young actress got a very nasty beating from some of the virtual rags. Some went as far as to call the garments “frightening and boring.”
Well, I could not agree more. The clothes are definitely boring. But is it fair to have these kinds of expectations from Lindsay? Probably not. The thing is though, that the actress set a precedent, and now she’s being typecast as this voluptuous and daring actress who has never being shy about taking it all off.
Savage criticism is just a tiny price to pay for being rich and famous, I suppose.
Lohan, for her part, landed the contract to be the face of the Italian brand Fornarina back in May, and the promo pictures have finally been released.
Flirtatiously posing against the backdrop of the exclusive Stahl House in Los Angeles, Lindsay Lohan is captured wearing regular jeans and tops that are underwhelming compared to the sensuous and over-the-top clothes we have become accustomed to seeing the young and beautiful actress wear on magazine covers and spreads.
After doing some research to see what kind of reaction other online magazines had about Lindsay’ new look, it is safe to say that the young actress got a very nasty beating from some of the virtual rags. Some went as far as to call the garments “frightening and boring.”
Well, I could not agree more. The clothes are definitely boring. But is it fair to have these kinds of expectations from Lindsay? Probably not. The thing is though, that the actress set a precedent, and now she’s being typecast as this voluptuous and daring actress who has never being shy about taking it all off.
Savage criticism is just a tiny price to pay for being rich and famous, I suppose.
Trend Themes
1. Changing Celebrity Image - The backlash over Lindsay Lohan's less glamorized ad campaign highlights a trend of celebrities breaking from their usual glamorous images.
2. Shifting Fashion Expectations - The negative reaction to Lohan's bland clothing in the Fornarina campaign suggests a trend of consumers desiring more exciting and bold fashion choices.
3. Impact of Online Criticism - The online backlash towards Lohan's campaign demonstrates the rising influence of social media criticism on celebrity endorsements and brand perception.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of changing celebrity images to collaborate with celebrities who want to break away from their usual glamorous personas.
2. Celebrity Endorsements - The shifting fashion expectations trend represents an opportunity for brands to work with celebrities who embrace bold and exciting fashion choices that resonate with consumers.
3. Social Media Marketing - The impact of online criticism on celebrity endorsements calls for the development of effective social media marketing strategies to manage brand perception and mitigate potential backlash.
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