Celebrity Twitter Tools
INVENTION SOLAR POWER ECO
It demonstrates a whole new way for companies to interact with the audience and they can now do it through people who have clear a definable influence. People follow them on twitter because they seek to replicate their lifestyle and success. Therefore what better way than by purchasing the products they endorse.
Implications - It is a whole new way for companies to market via social media. Not only this is is potentially a new revenue stream for business’s with large twitter followings. It adds value to social media.