Superstar

L'Oreal Launching Co-Brands With Burned Out Celebs

By: Bianca Bartz - Published: • References: loreal.de
Jane Fonda teamed up with L'Oreal Paris to launch her own hairspray, “Elnett de Luxe Jane Fonda,” which celebrated her acting achievements. Golden letters adorned the chic black canister spelling out a list of the awards she had collected over the years, including two Oscars and six Golden Globes.

At almost 70, Fonda looks absolutely incredible, and now she's letting her fans in on the secret behind the blonde mane. The sexy senior launched the 150 ml limited edition product; it was only available until June under the “Elnett” hairspray line, and was only attainable through purchase of a 300 ml Elnett Hairspray.

Celebrities just can't seem to stop pumping out their own lines of products. Previously featured on Trend Hunter are perfumes (Sarah Jessica Parker), wine (Brad and Angelina), instruments (Bjork), Converse shoes (Johnny Knoxville), jewelry (Heidi Klum), dolls (Gwen Stefani), take and bake products (Mariah Carey) and extra-small condoms (Enrique Iglesias), just to name a few.

With such a huge fan base ready to splurge on celebrity-branded goods, why wouldn't they? Stats for Jane Fonda Hair Spray Trending: Older & Warm
Traction: 25,293 clicks in 371 w
Interest: 3.6 minutes
Concept: Jane Fonda Hair Spray
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: hooded wine sleeves, intergalactic canine costumes, and tilting cup holders.