Will Ferrell, Fergie & More Kick Off 2008
For those who wonder what celebrities like Will Ferrell, Fergie, Mila Kunis, James Franco, Danny McBride and others have resolved for the new year, check out the video below. I just really hope some of they are kidding!
Implications - Consumers idolize media moguls that they see everywhere in society, and form parasocial relationships with them. For this reason, when a celebrity endorses a product, consumers embrace it since they relate to the celebrity, and respect that their opinion is worthy. Companies should consider celebrity endorsements as a method of appealing to specific niche markets.