Katherine Heigl and Funny or Die Team Up for the I Hate Balls Campaign
Harris Jay Rosenberg Alterman — December 2, 2011 — Marketing
References: ihateballs & funnyordie
In this latest video from FunnyorDie.com, actress Katherine Heigl gives a Public Service Announcement about the importance of neutering animals and her deep-seated hatred of balls on behalf of the I Hate Balls campaign -- wait, what? Her hatred of balls? -- yes, that is correct. She then goes on to describe the pros and cons of male genitalia with heavy favor in the cons section. The video is filled with a few visual spectacles that will leave men protecting their crotches.
While this video is humorous and certainly catches attention, Heigl’s message that animals should be neutered still stands strong at the end. She evens gives you the opportunity to donate via text message or buy merchandise at Ihateballs.com. While I will be donating to her cause, I don’t think I will be purchasing an 'I Hate Balls' t-shirt anytime soon.
While this video is humorous and certainly catches attention, Heigl’s message that animals should be neutered still stands strong at the end. She evens gives you the opportunity to donate via text message or buy merchandise at Ihateballs.com. While I will be donating to her cause, I don’t think I will be purchasing an 'I Hate Balls' t-shirt anytime soon.
Trend Themes
1. Anti-speciesism - The I Hate Balls campaign promotes the anti-speciesism trend by urging neutering of animals and highlighting the unnecessary existence of male genitalia.
2. Humorous Social Activism - Humorous activism provides an opportunity to grab and retain attention for important, but serious, messages, as demonstrated by Katherine Heigl in her I Hate Balls campaign.
3. Digital Philanthropy - The I Hate Balls campaign sets an example of digital philanthropy through its use of text message donations and online merchandise sales.
Industry Implications
1. Animal Welfare - The I Hate Balls campaign highlights the importance of animal welfare and provides opportunities for innovation in this industry.
2. Comedy and Entertainment - The I Hate Balls campaign demonstrates the use of humor in entertainment as a tool to promote social activism, opening up opportunities for more of such campaigns.
3. E-commerce - The I Hate Balls campaign uses e-commerce as a means for raising funds, demonstrating the potential for further innovation in the online retail space.
2.3
Score
Popularity
Activity
Freshness
