FWA's Innovative Consumer Recognition

By: Christina Butty - Published: • References: thefwa & digitalbuzzblog
Super site FWA just launched the 'Favorite Visitor Awards', which is a fake site-takeover to hype the 50 million visitors to the site.
This odd award ceremony style of video loads over-top of the normal site.
After listenning to a message from the host, simply add your profile and face to the wall as though you've been invited onto the site for your stellar work.
The Following gallery shows some of the great brands that have taken advantage of this offer Nespresso Citiz, Umbro, Volkswagen, Zoogmi contemporary beer, M&Ms etc.


! Stats for Fake Ceremony Celebrations Trending: Older & Chilly
Traction: 726 clicks in 284 w
Interest: 4 minutes
Concept: Fake Ceremony Celebrations
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: 25 epic celebrations, 29 bizarre obama inauguration day celebrations, and 15 irish culture celebrations.