"Catch Phrase" URLs - Sticky Modern Marketing Technique

Normally, the first lesson every online marketing director is taught is keep your URL’s as short as possible. 3-letter URL’s are worth gold (selling for $200,000 and up).  Some 5 letter URL’s can go for the same now, given the fact that just about every URL under 6 letters is taken!  So now a new trend has emerged that goes the opposite direction— “Catch Phrase” URL’s and I expect we will see a LOT more of them. 

You’re starting to see them in viral marketing campaigns like this one, reported by the LA weekly, which exposed a hidden Scientology conspiracy using the catchy URL www.operationsnowwhite.com. I don’t know much about Scientology (except that I like Beck) but this catchy phrase certainly did the trick.  The URL stuck in my head, and just about the first thing I did when I got home was to type it in.  Subsequently, I spent WAY too much time reading about Scientology. 

So the lesson of the story, Catch Phrase URL’s work!  I decided to search for more and found this post by investigative blogger Cyndi Waite. 

Here are some of her discoveries:

Strangely, the first thing this URL makes me want to do is go waste some…
www.pointlesswasteoftime.com

A rare glimmer of humor in the otherwise somber global warming debate:
www.itsgettinghotinhere.org

A yes the good ol’ 90’s!
www.smellsliketeenspirit.com

This makes me feel all glowy inside:
www.sunshineandhappiness.com

Ok its dirty so don’t click on it unless you’re over 18:
www.whosyourdaddy.com

I don’t know about you, but this sounds like a great idea for a new social network:
www.soyouwanna.com

Cooking advice anyone?
www.passthesalt.com

Lastly the most mysterious and spooky.  Check it out...this site raises some REALLY important questions:
www.whocontrolstheworld.com

If you find any more add them to the comments!  and also check out my related post on utterly embarrassing URL’s.