The Venture Cat Food Brand Packaging Focuses on a Storyline

By: Michael Hemsworth - Mar 14, 2017
References: behance.net & packageinspiration
The Venture cat food branding is designed with a visual storyline in mind in order to speak to the very personality of felines.

Chromatic and vibrant, the Venture packaging is ornately illustrated to draw inspiration from the stories of characters in books to tell its own story to the consumer.

Pet products are packaged with owners in mind to offer them an experience for something that they aren't personally eating or enjoying. This is done expertly with the Venture cat food brand, which is designed by Ashton Butler to speak to a shopper's sense of curiosity and wonder that they share with their feline friend. The Venture brand is headlined by Frank the cat that acts as the adventurous mascot for the brand that embodies the curious nature of felines.