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Winery Casa Mariol Attracts Business Partners with Intoxicating Pens

By: Meghan Young - Published: • References: casamariol.pl & psfk
Casa Mariol, a family owned winery based in Poland, has taken a unique route to attract new business. Similar to the African Health Placement campaign that specifically addressed foreign doctors via a radio that could only be listened to through a stethoscope, Casa Mariol sent out pens filled with their best Cabernet Sauvignon instead of ink to show companies how perfect their fine wine would be as a business gift.

Of course, Casa Mariol's wine was tweaked to reach a consistency that was visible on paper. Therefore, prospective business partners were encouraged to fill out the accompanying order form rather than cracking the pen open and taking a swig. At once innovative and useful, the Casa Mariol wine pens were perfectly tailored to grab people's attention. Stats for Wine-Filled Writing Tools Trending: Older & Mild
Traction: 548 clicks in 93 w
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Concept: Casa Mariol
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Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: scrappy writing tools, giant pencil crayon installations, and incredible ink holders.