Cartoon Network Toy Soldier Commercial Shows the Value of Good Television

By: Vittoria Natarelli - Published:   Updated: Aug 9 2011 • References: adsoftheworld
The Cartoon Network Toy Soldier commercial is yet another outstanding commercial. Not only for its animation, but also for its concept.

We watch as a toy missing his legs drags himself across a living room. He then turns on the TV and in a dramatic fashion, lies on the ground. The Cartoon Network Toy Soldier commercial is very well executed, giving a serious tone while the fact that he is a toy is comedic.

Implications - Credit for the success of this shoot should be given to the creative director, Hernan Le Greca, as well as copywriters Eduardo Braganca and Daniel Xaiver. This is the kind of ad campaign that may negligibly increase brand awareness, but strongly increases brand coolness. I'm sure the Cartoon Network is pleased.

Stats for Toy-Saving TV Stations Trending: Older & Average
Traction: 4,033 clicks in 245 w
Interest: 4 minutes
Concept: Cartoon Network Toy Soldier
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: suicidal animated animals, cartoons against cigarettes, and stop motion post-it commercials.