We watch as a toy missing his legs drags himself across a living room. He then turns on the TV and in a dramatic fashion, lies on the ground. The Cartoon Network Toy Soldier commercial is very well executed, giving a serious tone while the fact that he is a toy is comedic.
Implications - Credit for the success of this shoot should be given to the creative director, Hernan Le Greca, as well as copywriters Eduardo Braganca and Daniel Xaiver. This is the kind of ad campaign that may negligibly increase brand awareness, but strongly increases brand coolness. I'm sure the Cartoon Network is pleased.