Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage

By: Amelia Roblin - Aug 2, 2016
References: kingdomandsparrow & packagingoftheworld
Creating cartoon beer labels was a sure way for the Electric Bear Brewing Company to stand out amidst an increasingly competitive world of craft beer. Featuring a suite of stickers that come in a variety of bold and brightly colored illustrations, the line of thirst-quenching alcoholic drinks delights the consumer on a couple of counts.

Kingdom & Sparrow's cartoon beer packaging is certain to get noticed against the often understated labels of small batch brews. Look closely at the lager, the red ale, the golden ale, the IPAs and the rice & rye ale and you will see animated characters caught up in dramatic scenes. The use of complementary colors in every case makes the images pop to the same degree as the outlandish doodles, creating conversation points over social drinks.