The Carter's Online Store is Simplistic Yet Playful in Design

By: Rebecca Byers - Mar 17, 2015
References: carters & internetretailer
Founded in 1865, children's clothing brand Carter's existed long before the need for an e-commerce component. The vibrant and lighthearted Carter's e-retail platform makes up a growing part of the storied brand's revenue, shipping its beloved wares to over 80 countries, with an emphasis on Brazil and China.

Carter's is the parent company of the better known Osh Gosh B'Gosh name brand and is likely to extend the e-commerce experience to include a mobile app in the very near future.

The web store is simplistic and clean, a clever tactic for busy, time-strapped parents rushing to get their shopping done after their kid's have fallen asleep. Carter's launched a Canadian e-commerce site in 2014 and has announced that it will continue to invest in its e-retail presence in response to continually increasing demand.