Moberce Addresses Abandoned Shopping Baskets for Mobile Commerce

By: Alyson Wyers - Feb 26, 2016
References: & betalist
This cart abandonment startup uses a strategy of SMS retargeting to improve conversion rates for mobile commerce companies. Based in the UK, Moberce reaches out to online shoppers who have abandoned their carts, helping businesses improve their mobile experience and make more sales.

After a potential customer fills out their personal information and leaves their basket without purchasing, Moberce will collect their phone number and text them with a reminder or a discount. Using the link sent in the message, shoppers can return to the site and complete the transaction.

The cart abandonment venture offers automated messaging, with custom content, in-depth reporting and simple integration for clients. In addition to increasing conversions, this service delivers more customer feedback and improves the customer experience.