'The Anatomy of a Split Second' Will Make You Think Before You Text

By: Christopher Magsambol - Sep 18, 2015
References: youtube & adweek
This emotional car safety PSA from Ireland's Road Side Authority tries to convince you not to text and drive. The PSA called, 'The Anatomy of a Split Second' is a series of clips that depict the many things that can happen within a split second, and repeats them for emphasis. Some of these actions include flipping a hamburger or dropping your ice cream.

Mundane occurrences are then contrasted with what can happen in a split second of texting while driving. The last part of the PSA shows a phone being used, suddenly flying out of the car and bouncing around on the ground after a serious crash.

Distracted driving continues to be a serious issue that leads to fatalities and serious injuries. This PSA puts into context the disastrous outcome a split second can have and ends by asking the audience: "Would it kill you to put it away?"