To celebrate its 50th anniversary, Carrefour Market changed all its prices that goes back to 1961. Saatchi & Saatchi Milan created this clever stunt, which generated a huge flow of customers and publicity for Carrefour Market.
Italy's economic crisis is a challenge for its citizens and for those running a business, it's even harder. All the prices dropped for only one day to attract customers to Carrefour Market. Instead of the Euro, Carrefour Market used Italy's old currency, the Lire. As a result, there were over 200,000 euros produced and there was a 25% increase in customers.
The promotion successfully flourished in the media, generating more traffic and publicity to the Italian supermarket. The Carrefour Market campaign is a successful example of generating activity and prosperity during an economic downturn.
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Research: 663 clicks in 211 w
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Concept: Carrefour Market
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