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The new packaging design for Carpathian Balsam alcoholic beverages is inspired by the purity and natural beauty of the Ukraine landscape. With three new packaging concepts designed by Umbra Design Studio, the beverage brand is likely to attract plenty of new consumers.

The three new bottle designs for Carpathian Balsam feature a collection of majestic animals including a hawk, a bear and a dear. Carpathian Balsam is closely associated with the Carpathian mountains in the Ukraine and the purpose of the new design is to reflect their natural beauty.

Implications - Businesses that are able to allure new consumers based solely on the appearance of their products will find themselves at an advantage in comparison to other companies. Consumers will develop a memorable impression of a product with a visually stimulating packaging presentation.