Wondrous Wildlife Branding
The three new bottle designs for Carpathian Balsam feature a collection of majestic animals including a hawk, a bear and a dear. Carpathian Balsam is closely associated with the Carpathian mountains in the Ukraine and the purpose of the new design is to reflect their natural beauty.
Implications - Businesses that are able to allure new consumers based solely on the appearance of their products will find themselves at an advantage in comparison to other companies. Consumers will develop a memorable impression of a product with a visually stimulating packaging presentation.