You may have friends who seem to be nearly exclusive meat eaters, but just as the predatory creatures in this carnivorous Florette campaign do, it's always best to eat a balanced diet.
Bassat Ogilvy of Barcelona, Spain, produced these prints, which are essentially pictures of fierce creatures with leaves stuck between their teeth. A lion, a vulture and a crocodile have all been caught green-gummed after a light meal of nutritious lettuce. Far more becoming than the post-hunt look of bloodstained lips, these lighthearted images remind consumers of the good that vegetables can do, and what harm their consumption does not do to other animals.
Suddenly, even the look of an unsightly raptor becomes somewhat more endearing with an embarrassing sprig within his beak. The carnivorous Florette campaign promotes salad for all.
Stats for Leaf-Tooth Lion Ads
Trending: Older & Chilly
Research: 1,461 clicks in 266 w
Interest: 2.5 minutes
Concept: Carnivorous Florette Campaign
Related: 68 examples / 52 photos
Segment: Males, 4-35
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