Carnival Cruise Lines 'Land vs. Sea' Encourages Stress-Free Travel

By: Katherine Vong - Published: Jan 13, 2012 • References: carnival & adweek
The Carnival Cruise Lines 'Land vs. Sea' campaign is all about promoting stress-free vacationing. Have you ever gone on a camping trip only to encounter a giant bear? What about a mountain lion? Well, if you choose Carnival Cruise Lines, as the campaign commercials point out, you'll get a great vacation -- bear- and mountain lion-free.

The Carnival Cruise Lines 'Land vs. Sea' campaign comprises several funny video spots created by ad agency Arnold. As hilarious as they are on point, these commercials demonstrate "what a bad idea a low-cost, land-based vacation can be," says Adweek. In the first spot, called "Bear," a couple goes camping only to have their car attacked by a bear and a mountain lion. Visit Adweek for more of the hilarious commercials from Carnival Cruise Lines. Stats for Funny Vacation Memory Ads Trending: Older & Mild
Research: 1,793 clicks in 227 w
Interest: > 3 minutes
Concept: Carnival Cruise Lines Land Vs Sea
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+
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