When you combine a stunning Pussy Cat Doll, remix a wildly popular 80s tune and have a hot Brazilian theme to your campaign, how could it not go viral?
To promote Caress Brazilian Exotic Oil Infusions bodywash, Nicole Scherzinger is using her exotic appeal and stunning voice to a front a new campaign for Caress bodywash. The beautiful lead singer of the Pussycat Dolls had fun creating her own version of the retro Duran Duran hit, Rio.
"Brazil is all about smooth moves, vivacious sounds and beautiful skin," says Scherzinger. "That's why I'm thrilled to be recording such a fun, Brazilian remake of my favorite Duran Duran song for Caress. Just like the new Caress Brazilian body wash, it's sexy, spirited and will inspire women to unleash the enchantment of Brazil."
The tune can be heard in the clip above, as well as on the official site which also includes an interactive component. Users are encouraged to create their own music video to the song for a chance to win a trip to Rio, an iPod loaded with Brazilian music or tons of beauty products from the Caress line.
US citizens can go to the site to order free samples. Lucky!!
Listen to the song here:
Stats for Remixed Retro Virals
Trending: Older & Average
Research: 6,824 clicks in 423 w
Interest: 4 minutes
Concept: Remixed Retro Virals
Related: 44 examples / 34 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: top 25 finance ideas in may, portable travel safes, and polaroid photography apps.
Remixed Retro Virals
More Stats +/-
Portable Travel Safes
Top 25 Finance Ideas in May
Polaroid Photography Apps
Top 35 Commuting Innovations in May
Levitating Magnetic Planters