As I looked through the Carep Costruzioni ad campaign, I could not help but think that this would have been an idea of Don Draper's (from Mad Men), if he actually lived in the real world. Of course, it is this retro feel that really makes the nostalgia embraced in each print ad really stand out.
Conceived and executed by Italy-based ad agency Tita, the Carep Costruzioni ad campaign steps away from super-simple aesthetics and direct taglines. Instead, it focuses on emotions, memories and the importance of holding onto those crucial elements in life. Before you know it, you will find yourself enlisting the work of Carep Costruzioni to do just that.
Playful and poignant, the Carep Costruzioni ad campaign really tugs on heartstrings.
Stats for Nostalgia-Embracing Campaigns
Trending: Older & Average
Research: 7,309 clicks in 253 w
Interest: 4 minutes
Concept: Carep Costruzioni
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: channel-flipping campaigns, monstrously erotic channels, and kid perspective campaigns.
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