Superstar

Carep Costruzioni Ads Show that the Company Was There Since Day One

By: Meghan Young - Published: • References: carep.it & ibelieveinadv
As I looked through the Carep Costruzioni ad campaign, I could not help but think that this would have been an idea of Don Draper's (from Mad Men), if he actually lived in the real world. Of course, it is this retro feel that really makes the nostalgia embraced in each print ad really stand out.

Conceived and executed by Italy-based ad agency Tita, the Carep Costruzioni ad campaign steps away from super-simple aesthetics and direct taglines. Instead, it focuses on emotions, memories and the importance of holding onto those crucial elements in life. Before you know it, you will find yourself enlisting the work of Carep Costruzioni to do just that.

Playful and poignant, the Carep Costruzioni ad campaign really tugs on heartstrings. Stats for Nostalgia-Embracing Campaigns Trending: Older & Average
Traction: 6,596 clicks in 171 w
Interest: 4 minutes
Concept: Carep Costruzioni
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: channel-flipping campaigns, monstrously erotic channels, and kid perspective campaigns.