CareerBuilder Super Bowl Spot Brings Back the Chimps

By: Katherine Vong - Published: Jan 30, 2012 • References: careerbuilder & adweek
This year's CareerBuilder Super Bowl spot again features personified chimpanzees, something that consumers demanded after seeing the company's funny ape-filled ad during last year's Super Bowl.

Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon."

This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here. Stats for Amusing Ape Advertisements Trending: Older & Chilly
Research: 592 clicks in 225 w
Interest: 1.7 minutes
Concept: CareerBuilder Super Bowl
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
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