'CareDrop' is an Imaginary Charitable Venture Inspired by Apple's 'Airdrop'

By: Rahul Kalvapalle - Published: Jul 29, 2014 • References: vimeo & psfk
CareDrop is a hypothetical charitable initiative, dreamed up by a pair of students at Miami Ad School in New York, that reimagines Apple's AirDrop service as a charitable venture that sends basic necessities to people in South Sudan.

The ad depicts a hypothetical fundraiser in which the file transfer service takes to the air to deliver aid to people from airplanes. This would enable people in isolated areas access to essential items while also encouraging people to donate to the cause every time they use AirDrop.

In this scenario, when a user transfer files via AirDrop, they will see a relief camp in South Sudan in their network. The user is then invited to transfer goods to those in need by selecting the type of donation they would like to make -- drinking water, food, medical aid or clothing. Stats for Imaginary Charity Ads Trending: Older & Average
Research: 509 clicks in 94 w
Interest: 0.5 minutes
Concept: Caredrop
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: harmless vegetable ads, exploited labour ads, and high volume charity ads.