The 'KIREI' Hair Care Products are Geometrically Patterned and Modern

By: Michael Hemsworth - Dec 30, 2016
References: behance.net & packagingoftheworld
The 'KIREI' hair care product branding is focused on combining the black and white aesthetic of geometric shapes with pops of neon color for a pop art-inspired final product. The conceptual 'KIREI' lineup is the design work of Mer Avila and takes an edgy, minimalistic approach to personal care products.

Modern product branding is shifting away from focusing too much on benefits and product information to being more about creating a visual storyline. This appears to be at play with the 'KIREI' hair care product branding that is features minimal text in order to help the visual contrasts pop off the packaging with gusto.

The 'KIREI' product lineup consists of shampoo, conditioner and leave-in conditioner as a holistic series of hair care sundries.