Whirlpool's 'Care Counts' Program Increases School Attendance

By: Laura McQuarrie - Sep 3, 2016
References: whirlpool & creativeguerrillamarketing
'Care Counts' is the name of an initiative from Whirlpool that involved stationing washing machines in dryers in schools in response to the fact that "thousands of kids miss school just because they don’t have clean clothes to wear."

In order to improve school attendance, Whirlpool took it upon themselves to provide laundry-washing facilities in a school, so that kids are able to fill a large bag full of clothing and have their items washed at school. Across 17 schools scattered across two school districts, 2,300 loads were washed, helping to reduce the overall days of school missed by many students.

Donations to further the reach of Care Counts can be made through the campaign website and are collected through the Whirlpool Collective Impact Fund, which is a public charity.