Everyday Customized E-Cards
Most of the featured cards in the Card Karma gallery are super creative and utterly hilarious. I bet yours would be too! Check it out in the gallery and go make one yourself!
Implications - Consumers enjoy the act of making personalized greetings cards because it satiates their desire to have one-of-a-kind items given to and received by them. By differentiating their customized item from their peers', consumers feel their product has more value. Corporations can similarly add sentimental value to their product lines by limiting the number of their wares to ensure exclusivity.