This infographic from ‘Card Hub’ shows that credit card companies are embracing social media tactics in order to target consumers.
For example, American Express allows users to sync their card to Facebook and Twitter in order to benefit from social deals. They have also incorporated themselves with the popular online game on Facebook called ‘Farmville,’ where users can win virtual cash. The Capital One company has also used online gaming by opening up a virtual branch in the CityVille game. Citi group created a Facebook app that allows customers to pool rewards in exchange for gifts, or to make donations.
Many companies are only starting to divulge into the arena of social media, and it appears that credit card companies are all using similar tactics to encourage people to use their services.
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