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Caramel Seatbelts Edit
Milky Way Chocolate Wants You To Stretch Their Candy Bars

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Caramel Seatbelts
Milky Way Chocolate Wants You To Stretch Their Candy Bars
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Caramel Seatbelts - Milky Way Chocolate Wants You To Stretch Their Candy Bars (GALLERY)
Milky Way Chocolate Wants You To Stretch Their Candy Bars
 Published: Mar 18, 09
 Views: 1,407

These ads for Milky Way chocolate bars are part of the “Caramel Stretch Campaign.” Caramel seatbelts and movie theater line barriers combined with caramel colored strips really do give the illusion that they’re stretching.

The ads were created by advertising agency BBDO New York, USA with creative direction by Scott Kaplan and Tom Kraemer. The copy was written by Tom Kraemer and Scott Kaplan.

References:  coloribus

Filed In: branding,  marketing,  pop culture,  print,  publicity stunts






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Favorited by S.j on Mar 19, 09
Favorited by jovichong on Mar 19, 09

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Caramel Seatbelts