Caramel Seatbelts Edit
Milky Way Chocolate Wants You To Stretch Their Candy Bars

These ads for Milky Way chocolate bars are part of the “Caramel Stretch Campaign.” Caramel seatbelts and movie theater line barriers combined with caramel colored strips really do give the illusion that they’re stretching.

The ads were created by advertising agency BBDO New York, USA with creative direction by Scott Kaplan and Tom Kraemer. The copy was written by Tom Kraemer and Scott Kaplan.