The Fiat C Series 'Per Fare un Albero' Program in Montenapoleone

By: Robyn Currie - Published: Aug 12, 2009 • References:
Taking a stroll down Milan’s infamous Montenapoleone, home to distinguished fashion houses, one will notice something a little amiss. From August 5 to September 30, 20 lifesize fiberglass replicas of the newly relaunched Fiat C will not only be lining the street, but will be acting as tree planters.

Proving that the Italian car giant has a green thumb, Fiat teamed with designer Fabio Novembre for this "Per fare un albero" (Create a tree) program. The designer sees this as a melding for two objects usually vying for urban space, coming together. Stats for Car Tree Planters Trending: Older & Chilly
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